To ensure the best of experience delivered to customers, Google introducing two new features to help businesses improve with the help of Google Optimize and Optimize 360.
Marketers will be able to find the best landing page with this Optimize and AdWords integration beta whick is now available to anyone to try.
Marketers spend a lot of time optimizing their Search Ads to find the right message that brings the most customers to their site. But that’s just half the equation: Sales also depend on what happens once people reach the site.
To get start, marketers can now login to their AdWords account and enable Optimize account linking.
See the image below, of enabling Optimize account linking in Google AdWords:
Once an account is linked, you can begin creating landing page, for example, “to improve flower shop’s sales for ‘holiday bouquets’ keyword, create two options for the hero spot on your landing page using Optimized visual editor: a photo of a holiday dinner table centerpiece versus a banner reading ‘Save 20% on holiday bouquets.’”
“Then, target your experiment to only show to users who visit your site after searching for “holiday bouquets” in Optimize. You can then test this photo version with other AdWords keywords and campaigns, or try an alternate photo of guests arriving with a bouquet of flowers,” google explained.
More flexibility and control as objectives
Until now, Optimize users could only select default Analytics metrics as experiment objectives built into Optimize, like page views, session duration, or bounces, or select a goal they had already created in Analytics —now, experiment objective can be created right in Optimize.
Once objective is created in Optimize, Google will automatically check if it’s has correctly been set up or not. Plus, users can also set Optimize experiment to track against things like Event Category or Page URL.
This image shows of building an example experiment objective directly in Optimize UI:
To learn more about Optimize experiment objectives, see this help center article, or for more detailed steps to link your AdWords and Optimize account, see the instructions in step 2 of the help center.