With holidays right around the corner, to help retail advertisers Google is rolling out new “product status reporting” and “absolute top impression share” for Shopping campaign advertisers.
Product Status Reporting
By adding proucts status reporting to reporting charts in the ‘product’ and ‘product groups’ page, advertisers can now see how many of their product ads are ready to serve—for example, if you see a dip in ‘products ready to serve’— it means the products are no longer eligible to participate in the auction, explains Google.
Also, now available on the products page, is a new diagnostics report that helps to identify aggregated product status like products ‘ready to serve’ or ‘disapproved.’
To prioritize where product updates can make the most impact to lost traffic, just add performance columns like “Clicks” and “Conversions” to the report. And by clicking on each disapproved product status will provide you with details on how to fix the issues immediately. Alternatively, a full list of affected products is available directly in AdWords from the report.
In this screen shot: Use products tab (1) and diagnostics report(2) to see product status (3):
Absolute Top Impression Share
Also, a new metric now shows how often Shopping ads and local inventory ads appearing in the top spot mon both mobile and desktop, called ‘absolute top impression share’ is available in the AdWords.
According to Google, the left-most ad on mobile shopping results receives up to 3x more engagement, and this left-most position is called “absolute top.” To see how many times an as was featured in the absolute top position, search for the ‘abs. top IS’ column.
Further, Google explain, “absolute top impression share is the number of times an ad was in the ‘absolute top’ position in Shopping results over the total times the ad could’ve been in the top position.” For instance “if an ad appeared in the absolute top position 8 times out of 20 results, then it was eligible to be displayed, your absolute top impression share would be 40%.”
This screenshot shows the “absolute top” impression in mobile Search results:
“Absolute top” impressions include ads from the Shopping carousel on Google search results and is available for both Shopping ads and Local Inventory ads.
“If you have a high absolute top impression share, it means your products often appear at the top position in Google Shopping results,” wrties Google.
Both these diagnostics report and absolute top impression share are now available in the new Adwords experience.
Learn more about using absolute top impression share and other metrics, over at this Help Center.