Helping small business to stand out on Local Business and easily connect with customers, Google at the Local Search Association conference in Chicago introduced new ways aimed to make agencies and partners easily manage their Google listings with Google My Business (GMB) by allowing them to register GMB accounts for the first time ever.
“For the first time, agencies will be able to sign up and register for a Google My Business account.”
In additon, Google also has launhced new Google My Business API, GMB agency dashboard, along with new Partners program.
By sharing Posts, activating Messaging, or adding a Booking button to your Google listing, local businesses can turn leads into customers.
Google My Business API, which already features reviews, menus, insights and posts—today gets more functionality, like offer posts and merchant description. With today’s launch Google allow partners to offer GMB’s latest features to their customers.
Now, agencies that register with GMB will also get access to an all new dashboard which is designed to meet partners needs.
Among the key benefits of the new agency dashboard is the ability that enable single ogranization accounts on GMB to manage an “unlimited” number of locations. Non-agency accounts are still limited to “100 locations” limit.
Here is an screen shot of new GMB agency dashboard:
User groups once created will allow agencies to manage internal teams and control access to locations.
The improved search functionality makes it easier for users to more efficiently search locations within an account and across location groups.
Google also introduced easier workflows enabling agencies to send and receive invitations to manage their GMB listings.
And, the new Google My Business Partners program will provide early access to trusterd partners of new Google My Business features that includes a partner manager as well as the potential to be featured on the My Business website.
The new dashboard along with other updates will be rolling out over the next several weeks. Agencices interested can sign up here.
In other small business news today, Google is introducing a new top-level domain (TLD) “.app” as a more secure home for apps on the web.
Google had acquired the .app domain back in 2015 for a sum of USD $25M and since then it was exclusive to the company and “relevant developer communities.” But, Google is now letting anyone register a domain ending in .app.
“We created the .app TLD specifically for apps and app developers, with added security to help you showcase your apps to the world,” wrote Google.
A key benefit of the .app domain is that it’s the first TLD to come with HTTPS encryption by default. And ensures a secured connection to all .app websites, protection from malware and tracking injection by ISPs as well as safeguarding against spying on open WiFi networks.
In addition to be the first TLD with enforced security, it’s also helping move the web to an HTTPS-everywhere future in a big way as well as some “boost in search rankings!”
Anyone can register .app TLDs starting today through May 7, it’s available as part of Google’s Early Access Program that let users secure their .app domains for an additional fee ahead of general availability which is scheduled on May 8.
Starting on May 8, the .app domain will be available through all domain registrar to general public. You can visit get.app now to check out which domain names are available as well as choose a registrar partner to begin registering your domain.