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Google My Business API v4.2 Improving Merchant Onboarding Released

Google has announced new ways, making it easier for 3rd party providers take advantage of the Google My Business with the release of version 4.2 of GMB API.

The updated API introduces an ability to developers to search existing claimed locations, as well as an ability enabling a partner to offer Google My Business verification of locations.

Key new features released with v4.2, include two new endpoints i.e. GoogleLocaiton and Verification.


Third party platforms can now on-board and verify merchants directly on their platform instead of forcing merchants to Google My Business. This new endpoint allows third-party platform partners of GMB to now offer merchants a seamless verification of their Google My Business listing experience all within the native platform.

It allows partners to look up the available verification options for a listing’s location on Google My Business, such as sending a postcard, getting a phone call, and submitting a verification PIN code.


Thanks to this endpoint, the API partners are now able to search whether a listing that their merchant is claiming is already existing and is claimed on Google My Business. If the listing is already claimed, partners can provide the merchant with a link to request access to the existing claimed location.

In addition, it also provides greater accuracy of location matching.

Using these endpoints and the existing Google My Business API functionality, partners will be able to provide their merchants with an end-to-end on boarding experience on their native platform surfaces.

Other features included with this release are:

  • Search — expanded search functionality of the existing Locations.List filters, allowing API users to better search for listings in their account based on a full or partial match of more location fields.
  • Chain membership — a new endpoint to search for chains by full or partial name, and to associate a particular location with that chain.
  • Reviewer profile photo URLs are now included in the review object.
  • Product posts highlight a business’s product offerings, which also display in the “Products” tab on the business listing.

The API is not yet open to all. In order to use it, you need to apply for granting access to this API here.

To learn more about the features released with the update Google My Business API v4.2, visit here.


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