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Google My Business Adds New ‘Family-led’ Attribute, Tests Future Opening Date in Local Panel

Google has added a new attribute option to the profiles of Google My Business, called ‘family-led.’

The new attribute joining previously added ‘women-led’ and ‘veteran-led’ is shown to businesses owned and operated by families.

Uses can select this new attribute when editing their business information in the Google My Business center.

Here is a screenshot of attributes available within Google My Business (GMB):

Google My Business Attributes

As usual, businesses that add this attribute to their local listings will now see a new family-led icon in their business listings in Google Search and in Google Maps.

Google also now allows GMB admin to edit replies to their Google local listings reviews from the Knowledge Panel.

The update was quietly rolled out earlier this month. A tweet from an SEO named Ben Fisher revealed the update stating:

New: GMB Review Replies Editable from the KP – No more need to visit the Google My Business dashboard to edit your responses!

In the screenshot shared on Twitter shows an edit button now appears underneath the business owner’s reply to a review while viewing the business listing in search results:

GMB Review Replies Editable from Knowledge Panel

Google is also reportedly testing a new GMB feature that shows future opening dates of a new business in the local listing in the Knowledge Panel.

With this update, new businesses can add “future opening date” in their Google Local listings, and Google will then show searchers in the business local panel when a new business will open.

The news was shared by Brandify along with screenshots.

Before the opening date, Google shows “Opens Wed Sep 12” in the local Knowledge Panel listing underneath the business name and category:

Google My Business Local Listing Shows Future Opening Date of a Business

And, on an opening day, Google Local listing shows “Recently opened” and a new ribbon-cutting icon:

Google My Business Shows Whne a Business Opened in Local Listing

Update 10/05: Google has quietly changed the limit of characters in the posts published via Google My Business (GMB) to 1,500 characters.

Google until now required a minimum of 100 words per post and up to a maximum of 300 words.

Google My Business 1500 Characters Length

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