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Aug162018

Google Maps & Google My Business Rolls Out New Features

Google has recently introduced new “Measure Tool” for Google Earth on Chrome, Android and iOS, enabling users to measure the distance and areas.

Google said it’s among the most requested features for Google Earth.

Here are a few ways to use the tool:

  • Measuring distance and area on Android
  • Looking to buy a home? Check the size of the park in the neighborhood you have your eye on.
  • If you’re a teacher, use the map to create math problems – and challenge your students to find out which is bigger – Colorado or Utah? (without Googling it!)
  • Now it’s your turn to test your mapping skills. How big is this football stadium? And who’s going to take first place?!

Google Earth Measure Tool

3D Globe Mode on Google Maps desktop now shows the world as being spherical. Google said, they have replaced classic flat map with the spinnable globe.

More specifically, unlike previously, when a map was zoomed would show up in the form of a flat map. Instead, now when a map is zoomed out, Google will spin the map as a “globe,” which spin around for easy interactions.

Here is a GIF of the new 3D Globe Map demonstration:

3D Globe Map on Google Maps

You can give it a try yourself by visiting www.google.com/maps.

Also, a number of new features and enhancements were made to the Google My Business that include Post Insights, Google listing is live notification, subjective attributes, and call now button on Posts.

Post Insights

Now available to everyone on the GMB desktop and mobile website Post Insights provides a summary view of how posts from Pages are performing with potential customers.

From the Posts tab on the Google My Business web dashboard, users can view insights for:

  • An individual post
  • All posts from the last week
  • All posts from the last month

Post Insights shows total number of views, clicks, and the percentage change in the metrics over a period of time. The rolling period of metrics is the last 7 or 28 days, and can have a delay of up to 3 days.

To determine the cause of a change in views, users can dig deeper into their insights on individual posts.

Percentages change in the summary will not be shown when any of the following occurs:

  • Your posts received no views\
  • You don’t have any posts
  • Your percentage change is over 99.99%.

Post Insights feature is not available on the Google My Business app.

Live Google Listing Notification

Google has started sending out notifications when new business listings go live on the web services, like Google Search and Google Maps.

However, there is a catch, users whose business accounts are fewer than 1000 listings with language preferences set to “en-US” will only receive live listing notifications. Bulk verification accounts currently will not receive these notifications.

If you haven’t signed up for Google My Business yet, you’ll receive separate notifications: a welcome email and when the listing is live.

To confirm a listing’s real-time status just click the direct links on the “Your business is on Google” card. The card is displayed in the right-hand side of the GMB dashboard. See the screen shot below of “Your business is on Google” card:

Your business is on Google card n the GMB dashboard

The card will show business listing’s views in the past 28 days. More information about listings can be obtained from the Insights tab.

Those who don’t want to receive email notifications can “unsubscribe at any time by managing your notifications from the settings menu.

This feature will roll out more broadly, soon.

Subjective Attributes in Insights

Google also began to show business owners about what their customers opinion about the business. A new addition called “subjective attributes” in the Google My Business Insights section available now to listing owners offers them detailed information of their customer’ opinion about them.

Customers of restaurants and cafes when submitting a review on Google now can add a variety of subjective attributes to help business and their fellow customers, said Google.

Google says, subjective attributes once added will remain on a business listing unless proven false:

“Since customers’ opinions are based on their experience, the information is subjective. It is considered to be valuable to other customers, as it describes the feel & ambiance for a place. Unless proven false, we won’t remove this information.”

“Subjective attributes since they’re opinion-based can only be submitted by customers, while Objective attributes can be added by businesses themselves.”

Subjective attributes may include things, such as popular for lunch, good for kids, popular with locals, good for groups, and a slew others. On the other hand, objective attributes include things, like wheelchair accessible, has Wi-Fi, offers outdoor seating, and good for sports.

Google Posts Adds Call Now Button

A new addition to the Google My Business now letting business owners include their phone number as a call to action.

Listing owners now have the ability to add a “Call Now” button to posts created in GMB. Once added, anyone tapping on the “Call Now” button — will trigger a phone call to the primary phone number associated with the listing.

Here is a screen shot showing new Call Now button on Google Posts:

Call Now Button on Google Posts

Joy Hawkins, who first spotted this feature said that immediately after clicking the new call-to-action button, Google prompts you to leave a review for the business. Therefore, businesses utilizing these new call now button should provide exceptional service over the phone.

Here is a GIF of the new call-to-action button:

GIF demonstration of new call-to-action butoon on Google Posts

Additionally, businesses can also use call-to-action (CTA) buttons to direct customers to “make a reservation,” “order online,” “sign up to a newsletter,” “buy a product,” “learn more,” “get offer,” or “link to a special offer.” These CTA’s available through the Google Posts for the “What’s New” box.

Businesses with a verified Google My Business listing are eligible to create posts, which appear in search results, Maps, and the GMB page itself.

Lastly, Google has also rolled out worldwide new Maps features that were announced last month at the I/O 2018 developer conference. “Many of these features start rolling out worldwide today,” Sophia Lin of Google Maps said.

The new features include the new Explore tab, Your match, and For you. You can learn more about these features in our coverage.

Here is a quick rundown of the new features:

  • “Explore” tab offer recommendations for restaurants, bars, and cafes within the area.
  • A new section “The Foodie List,” will rank the “top hot spots” in a city based on trending lists from local experts as well as Google’s own algorithms.
  • “Your Match” provide a numeric rating tells a user how likely they are to enjoy a place based on their own preferences. This is determined based on previous reviews and browsing history. In addition, users can tell Google Maps about their food and drink preferences so the app can surface better recommendations. This can be done from the “Settings” tab, where users can select the types of cuisines and restaurants they like.
  • “For You” tab will inform about everything happening in areas they care about, and may include areas near their home, work, or a city they visit frequently. Users can also follow a particular neighborhood to instantly see if there’s a hot new restaurant in the area, a new cafe that’s a perfect match, or if a favorite dining spot is in the news.

To start using these new features, just update the Google Maps app from the App Store or Play Store.

Update 08/24: Google has now begun letting Local Guides add videos from their iPhone to Google Maps.

The ability to upload videos to Google Maps is available since August of 2017, but it was limited to Android users.

Google sent this update to all members of its Local Guides program via email that reads:

“Great news: Local Guides can now add videos on Google Maps to iPhone! Show off your favorite places in motion, from bustling outdoor markets to sizzling restaurant dishes–the possibilities are endless.”

Google notes, that only the 30 seconds of a video can be uploaded. Local Guides when upload videos on Google Maps can earn up to 7 points per video.

Follow these easy steps to get started with uploading videos to Google Maps:

  1. Take a video of a place with your iPhone
  2. Search and select that location on Google Maps
  3. Scroll down and tap “Add photos or videos”
  4. Select the video from your camera roll
  5. Tap “POST” and you’re done

Google Local Guides Upload Videos from iPhone to Google Maps

 

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