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Google Leads U.S. Search Market with 66.12%, Followed by Bing-Yhoo 28.07%, Experian Hitwise

Google accounted 66.12 percent of all U.S. searches conducted in the four weeks ending October. 1, 2011, reports Experian Hitwise.

“Yahoo! and Bing combined search comprised 28.07 percent of searches for the month, with Yahoo! Search receiving 15.27 percent and bing 12.80 percent, respectively,” Hitwise said.

The remaining 66 search engines in the Hitwise Search Engine Analysis report accounted for 5.81 percent of U.S. searches.

Experian Hitwise: Search Engine Ranking: Week ending Oct 1st, 2011

Hitwise also reporting that longer search queries of eight or more words increase 3 percent in September 2011. And, search queries of eight or more words increased 3 percent from August 2011 to September 2011.

“Whitle, longer search queries — those averaging five to eight words or more — were flat from August 2011 to September 2011.

One-word searches comprised the majority of searches, amounting to 26.45 percent of all queries. And, shorter search queries — one to four words — were flat from August 2011 to September 2011,” revealed Hitwise.

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