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Google Launches Podcasts Creator Program to Promote Inclusive Storytelling

Podcasting depends on a diverse array of stories, voices, and creators—now to boost inclusivity Google has launched the first Google in partnership with PRX.

PRX, is a lead manager to the program has demonstrated “a long-time commitment to promoting diversity and inclusion” in the podcasting space.

Officially, the Google Podcasts creator program along with Google Podcasts app was launched in June this year.

The program focuses on supporting “underrepresented voices” into podcasting that includes women, people of color, and those outside of western, urban areas. It will also help people to learn how to get into this growing medium.

“While there are more podcasts than ever before, there continues to be an imbalance in who is creating them,” says Google. “Women and people of color are still underrepresented as hosts, and many of the world’s most popular podcasts hail from western, urban areas. ”

The Google Podcast creator program which opens up today will run through November 18 globally.

After the application window for the first round closes, applicants will have to wait until January 2019 which is the official date for the initiative to begin.

Podcasters will get “valuable expertise” from PRX on running a successful podcast after their applications are successfully processed.

Explaining about the program and what participants can expect to receive from it, Google said,

“The Google Podcasts creator program is focused on three main pillars: empowering and training underrepresented voices through an accelerator program, educating a global community with free tools, and showcasing participants’ work as a model for others.”

Adding, “PRX, alongside a global advisory committee, will select teams to receive mentorship, seed funding, and an intensive 20-week training. Applications will be accepted from around the globe.”

For podcasters who don’t want to apply, but interested in learning to build a podcast, PRX will develop a series of “podcasting 101 videos” in multiple languages and will make them broadly accessible, says Google.

Those interested in learning more about the program and want to apply to make sure to head to the PRX’s Google Podcasts creator program website.


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