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Google Launches New Structured Data for Question & Answer Pages

Google has introduced today support for rich results to Question & Answer pages on the web says it will help users looking for information on sites where they ask and answer questions.

An example of these sites include popular social news sites, expert forums, and help and support message boards, says Google.

Offering a visual example Google has shared the screenshot of a search result below, showing a carousel of answers for a snippet of the question.

Google Search Result for question and answer

Google has now a new structured data type called “Q&A pages,” developed specifically for sites involved in question and answer.

“We have developed a new rich result type for the question and answer sites,” wrote Google.

This new structured data will help people in identifying the best answer to their question in from the preview of “top answers” shown in Google Search results.

“Search results for eligible Q&A pages display a preview of the top answers.”

In addition to helping users with the right information, the expansion of rich results will help website owners as well by offering them a way to make their content available to right users.

Here is a screenshot from Google search result with a “top answer”:

Google Search results shows top answer using new Q&A structured micros data

Google said the eligibility for Q&A structured data to work include a site must already have a question and answer format with the new Q&A schema microdata added to their pages.

“To be eligible for this feature, add Q&A structured data to your pages with Q&A content.”

Once the new schema is added, webmasters can test the mark up using the Structured Data Testing Tool to check if the page is working properly in search results.

In addition to this tool, website owners can also view “aggregate stats” and “markup error” in the Google Search Console.

The Performance report in Search Console shows queries that triggered “Q&A Rich Result” in Google Search results along with the insight on “how these change over time,” writes Google.

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