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Dec062018

Google Introduces New Tools and Languages for Responsive Search Ads

Responsive search ads by using a combination of creativity and machine learning deliver relevant ads.

Now to make responsive search ads more effective, Google has announced a couple of updates, which include support for more languages and new reporting tools.

Going forward, responsive search ads will now be available in totalĀ 10 additional languages.

These languages include:

  • Danish
  • Dutch
  • Italian
  • Japanese
  • Norwegian
  • Polish
  • Portuguese
  • Russian
  • Swedish
  • Turkish

Google Responsive Search Ads Diagram

In addition to more language support, Google is adding four new reporting and feedback tools to responsive search ads:

New reporting and feedback tools include:

Auto-suggestions: While creating a responsive search ad, Google Ads will now suggest headlines and descriptions.

The auto-suggestions feature is rolling out now in English over the next few months, more languages to follow later.

Here is an image showing the new auto-generated headlines and descriptions suggestions:

Google auto generated headline and descriptions for responsive search ads

Real-time feedback: When creating ads, Google Ads will now show ad strength to help find improvement before an ad started running.

Ad strength updates in “Status” column: Review the information to learn if ads are losing impressions or are disapproved.

Import from existing ads: Headlines and descriptions from the existing text ads can be imported into responsive search ads in the same ad group.

This feature aims to easily increase ad performance and will become available in the coming weeks.

According to Google, on average, advertisers generate up to 10 percent more clicks when they use headlines and descriptions from their existing text ads in responsive search ads.

“In fact, by writing responsive search ads that use both new and existing ad text copy, Dell saw a 25% lift in clicks and conversions in its gaming campaigns,” wrote Google Ads.

Check out this Google guide for getting started with responsive search ads.

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