Google Ads in enhancing visual shopping with a new ad format its introducing on Google Images.
Similar to Instagram and Pinterest ad units, the new ad format will let retailers promote their products in Google Images.
Using Shoppable ads multiple products within a single ad unit will appear on Google Images search results.
These ads will appear with a label as “Sponsored” as well as a price tag icon.
Google Shoppable Image ad units behave like shoppable pins on Pinterest, when moused over will reveal brand name, price, and other details of the products.
Here is an example GIF of new Shoppable ads:
Using a mobile device or desktop, users can explore the products of their choice on Google Images, scroll through images, hover over sponsored ad with a price tag, view the items for sale, visit the product page and make a purchase.
Shoppable ads are currently in test with select retailers on a small percentage of traffic.
As of now, these ads only surfaces on Google Image search for queries such as “home office ideas”, “shower tile designs”, and “abstract art”.
Google plans to add more categories across more retailers in the next few months.
In addition to Shoppable Image ads, Google is bringing Showcase Shopping ads to image search as well.
Showcase Shopping ads, which until now served on regular search results will also now appear in Google Images search results.
Google Showcase Shopping ads are currently adopted by thousands of advertisers across 17 countries. These ads use images, descriptions, and relevant promotions.
Here is an example image of Showcase Shopping Ads:
Update 03/12: Google has informed advertisers of this change through an email, below you can read the full text:
Google Images is now a part of the Search Network for Shopping ads
Google Images is a visually rich surface and a key part of millions of users’ shopping journeys every day. Users frequently turn to Google Images for idea exploration, how-to guidance, product discovery and visual imagery related to key shopping categories like fashion, home and beauty.
We are excited to announce that we will be integrating Google Images into our core Search Network in late March. This means Shopping ads, that you are already familiar with, will now automatically be eligible* to appear in Google Images results when users are searching for relevant keywords.
What this means for your Shopping campaigns:
All of your Shopping ads will be automatically eligible* to serve on Google Images. You will no longer have to opt into the Search Partner Network to show Shopping ads on Google Images.
*For Europe only: if you are unsure what surfaces your ads show on, please check with your CSS.
If your campaigns currently run on the Search Partner Network – you may see a decrease in traffic coming in from Search Partner Network and an increase in traffic coming from the Search Network. This is because Google Images was previously a part of the Search Partner Network. Note: Historical Google Images traffic will not be re-categorized from the Search Partner Network to Search Network.
If your campaigns are not currently opted into the Search Partner Network – your ads will start showing on Google Images and as a result there may be a 3-10% increase in traffic at lower cost-per-click and comparable conversion rates.
The Google Ads Team