Improvements coming to the Google Analytics desktop user interface experience gets a detailed highlight, below is a summary of the upcoming changes that is rolling out over the next few weeks:
The new Google Analytics will introduce a brand-new navigation which is inspired by the Google’s Material Design standards. It accompany a resizeable left navigation that will allow for more space in the canvas. The new UI also removed the “Home Customization Reporting Admin” subheader bar, with admin is now pinned to the bottom of the navigation.
Now, when you log in, you are automatically taken to the last Google Analytics View you were looking at the last time you logged in.
Unlike earlier UI, all of the customization elements are now contained in a “Customization” left-nav element including Dashboards & Shortcuts, Custom Tables, Custom Reports, Custom Alerts etc..
The new picker in the header, allows you to switch views from any page in the product, and replaces the old “Home” account/property/view picker page.
For Analytics 360, users may need to switch organizations to see the set of accounts you are trying to get to.
With new UI, you can now in the user settings, change default date range that Google Analytics reports load with. The data raange by default is now set to 7 days for all standard GA users. Google notes setting the date to shorter times like “7 days” has several benefits like for example “many campaign changes, website experiments, etc. will have impacts hidden in a 30-day view but immediately visible on a shorter timeline,” explained.
In addition to new features, the new Analytics experience has removed In-Page Analytics report from web UI, however you can still access in-page analytics with the official Chrome Extension.
Another feature that is removed now is the Automatic Intelligence Events. Google notes it will soon replacing it by “automated insights from Google Analytics Assistant.”