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Google Internet Insights & Trends Stats “1 in 5 Children in the UK Have Gone without Food or Sleep to Stay Online”

Google posted the latest round-up of some of the most recent stats added to Google Internet Stats site:

Global Trends

  • By the end of 2010, there’ll be 2 billion internet users worldwide, as oppose to 361 million in 2000. To put that into perspective, that’s barely two-thirds of the size of Facebook today.
    (International Telecommunications Union, Oct’10)
  • Worldwide Internet traffic has grown by 62% in 2010. The regions experiencing the fastest year on year growth — Eastern Europe and India/South Asia, — average traffic growth exceeded 100%, and Middle East — traffic rose just under 100%.
    (TeleGeography’s Global Internet Geography, Oct’10)
  • More than 1 in 5 people in the developing world are online.
    (International Telecommuncations Union, Oct’10)

Digital Youth

  • 1 in 5 children in UK have gone without food or sleep to stay online.
    (London School of Economics and Political Science, Nov’10)
  • A quarter of 7-10s agree they would be ‘lost’ without the internet, rising to 46% of 11-14s. Over 90% of each group have internet access at home and majority also use internet at school.
    (Youth TGI, November 2010)
  • 25% of 11-14 age purchase clothes online, 23% purchase video games, 21% purchase DVDs, 20% purchase CDs and 18% purchase music downloads.
    (Youth TGI, Nov’10)


  • Over 2/3 of UK consumers aged 14 and older–roughly 26 million people–bought goods, travel or other services online at least once per month in 2010.
    (eMarketer, Nov’10)
  • The number of Brits making online purchases is expected to increase to 32.5 million by 2014.
    (Verdict Research, Sep’10)
  • This Christmas, it’s predicted that £6.4 billion will be spent online, up from £5.5 billion in Dec’09.
    (IMRG, Oct’10)


  • Every minute, 35 hours worth of content is uploaded to YouTube.
    (YouTube Blog, Nov’10)
  • Nearly 9 out of 10 UK internet users have used YouTube.
    (Entertainment Media Research, Nov’10)
  • Of YouTube Mobile Users, 70% use the mobile site at least once a day.
    (Google, Nov’10)


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