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Google increases ‘visual look & feel’ of Search Results Pages and Logo

Google rolls out a new search result page globally across 37 languages, that “increases richness of the web and the increases power of search — revealing search tools on the left and updating ‘visual look & feel’ throughout. The changes showcase latest evolutions in our search technology, making it easier than ever to find exactly what you’re looking for,” writes Marissa Mayer. Also, updated look & feel in terms of ‘color palette’ and ‘Google logo’. Google added contextually relevant, left-hand navigation side panel, highlights ‘most relevant search tools’ and ‘refinements for your query’, which’re powered by:

  • Top section of new side panel builds on Universal Search, suggesting most relevant results for a search query, and letting you seamlessly switch to these different types of results. “Everything” option remains essential search experience with different types of results integrated into main results, but now you can easily switch to just ‘particular type’ of results.
  • Also, left-hand navigation showcases ‘expandable Search Options’ panel housing many rich slice-and-dice tools and enables you to get different view of a search results.
  • “Something different” feature builds on Google Squared technology to find other entities, related to a search query, so you can easily explore not only the results for your current query but other related topics as well.


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