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Google Improves Search Ranking Algorithms, Direct Feedback Tools, Neural Translation in Chrome

In today’s world, where thousands of pages come online every minute, and every day people try new ways to game the system by publishing low quality and false news, Google takes a step forward to surface high-quality content over the web rolls out improvements to Search ranking as well as more easier ways for direct feedback, alongwith more transparency around how search works.

Search ranking

Google says though their search ranking algorithms identify reliable sources, still “a small set of queries around 0.25 percent” are returing offensive content in its daily search traffic, today’s improvements in evaluation methods as well as algorithmic updates would now help surface more authoritative content.

New Search Quality Rater guidelines will help algorithms in demoting low-quality content, raters will get more detailed examples of low-quality webpages for appropriately flagging including: “misleading information, unexpected offensive results, hoaxes and unsupported conspiracy theories.”

Additionally, these guidelines will also help in further improvements over time.

Ranking signals changes would now surface more authoritative pages, and low-quality content would get demote. This would for example help prevent “issues similar to Holocaust denial results that happened in December.”

New feedback link in Google Autocomplete
Feedback link in Autocomplete

Direct feedback mechanisms now clearly label categories for sensitive or unhelpful content, making it easier for people to directly flag content that appears in both Autocomplete predictions and Featured Snippets. This feedback will further help in improving algorithms.

Greater transparency about products

A new policy published to Help Center for people to learn more about Autocomplete and approach to removals. Also, a new How Search Works site that includes a description of how Google ranking systems sort through hundreds of billions of pages to return search results, as well as an overview of user testing process is live today, says Google.

Updated feedback link for Google Featured Snippets
Feedback link for Featured Snippets

Starting today, improvements to Google Translate especially when translating full sentences rolling out in India for translations between English and nine more languages including—Hindi, Bengali, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam and Kannada.

Additionally, Google also made several other updates including neutral machine translation in Chrome and bringing the Rajpal & Sons Hindi dictionary online. “Neural machine translation translates full sentences at a time, instead of pieces of a sentence, using this broader context to help it figure out the most relevant translation.”

Chrome’s built-in machine translations functionality, translates more than 150 million web pages every day with one click or tap.

In this screenshot, from left: a webpage in Indonesian translated into English without neural machine translation and on the right: with neural machine translation:

Neural machine translations in Chrome
Neural machine translations in Chrome

In the screenshot below, you can on the left—a phrase-based translation, and on the right: neural machine translation:

Neural machine translation in Google

Gboard is also today rolling out in 22 Indian languages alongwith a Hinglish language option for those often switch back and forth between Hindi and English. Like Google Indic Keyboard, Gboard has auto-correction and prediction in these new languages, plus two layouts—one in native language script and one with QWERTY layout for transliteration, which lets you spell words phonetically using the QWERTY alphabet and get text output in your native language script. For example, type “aapko holi ki hardik shubhkamnay” and get “आपको होली की हार्दिक शुभकामनायें “.

Gboard adds Hindi support

Today’s update, also drops in a new text editing tool for easy select, copy and paste, plus new resizing and repositioning keyboard options for easy fit in hand and texting style. And to top it all, Gboard now comes with some under-the-hood improvements including better accuracy and predictions while you type.

For those new, “Gboard has built in speed and accuracy, Glide Typing and voice typing — plus Google Search. It also allows you to search and use Google Translate by just a tap on “G” right in the keyboard. “

Hindi Dictionary in search with transliteration support lets you type your query without requireing to switch to a Hindi keyboard—so, when type in for example, “Nirdeshak ka matlab in Search, you’ll instantly get to see word meanings and dictionary definitions on the search results page, including English translations.”

You can try these out on iOS and Android Google Translate apps, at translate.google.co.in and through Google Search.

Email log search improvements in Gmail making the job easier rolls out today include:

Search for emails by subject line

Now, email administrators can search by email subject and ID and save time troubleshooting with their users.

Email policies are linked in the email log

The email log shows delivery status for emails in your domain. “For emails that didn’t reach their destination or triggered an email routing rule, the status will explain why,” says Google.

Gmail Log Search

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