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Google Implementing New Tools to Deal With ‘Copyright Infringement, Piracy’ Issues

Google has announced four changes that will be implementing over the next several months to deal with the bad apples who use the Internet to infringe copyright:

  • We’ll build tools to make submission process easier for rightsholders to submit DMCA takedown requests for Google products (starting with Blogger and web Search). And for copyright owners who use the tools, will reduce average response time to 24 hours or less. Will also, improve “counter-notice” tools for those who believe their content was wrongly removed and enable public searching of takedown requests.
  • We’ll prevent terms that are closely associated with piracy from appearing in Autocomplete.
  • We’ve always prohibited the use of AdSense program on web pages that provide infringing materials. Building on existing DMCA takedown procedures, we’ll be working with rightsholders to identify, and, when appropriate, expel violators from AdSense program.
  • We’ll experiment to make authorised preview content more readily accessible in search results. Not surprisingly, we’re big fans of making authorised content more accessible on the Internet. Most users want to access legitimate content and are interested in sites that make that content available to them (even if only on a preview basis). We’ll be looking at ways to make this content easier to index and find.


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