Google has announced a new feature that will enable users to get access to rights-related image metadata in Google Images.
In addition, the new image search design for desktop, as announced at the 20th-anniversary event Monday is also beginning rolling out.
To show image rights metadata Google has coördinated with photo industry consortium CEPIC, and IPTC.
As part of this collaboration, Google Images will now show when present copyright and author metadata information on images on Google Images.
Google said this data “is key to protecting image copyright and licensing information.”
“Starting today, we’ve added Creator and Credit metadata when present to images on Google Images,” said Google.
To see the image rights metadata information, users need to click on the “Image Credits” link on Google Images.
The IPTC Photo Metadata Standard is data embedded within the photograph itself.
An example image below shows creator and credit metadata on Google Images:
Google said they will also add Copyright Notice metadata over the “coming weeks.”
“…[W]e hope to create better usage guidance for photographers, photo agencies and publishers to include copyright and attribution information in image metadata,” added Google.
According to an executive of a digital assets rights management tool, adding this metadata will help boost your images being discovered via Google images.
“Employing IPTC metadata standards in Google Images results will help make sure proper attribution of credit and support photographers’ copyright, while also boosting the discoverability of content and creators. This is a win for the professional photo community,” stated Andrew Fingerman, CEO of PhotoShelter.