Google has made a number of updates to its most immersive experience for searching visual content, Google Image Search feature.
The updates that leverage Artificial Intelligence (AI) is rolling out on September 27 on mobile as well desktop interface of Google Image Search.
Stories in Google Images
To help people discover more rich, visual stories, Google will now begin to show AMP stories in Images search and Discover. These stories are created by people, and going forward they will also be constructed by Google using AI.
Google is starting with stories about notable people, such as athletes and celebrities.
Here’s an example image of AMP stories in Google Images Search:
Featured Videos in Search
This feature, which can be helpful to learn about a topic is a work of Google’s ability to deeply understand the content of a video.
With featured videos, as Google explains, it uses their deep understanding of a topic to surface the most relevant videos for subtopics. “It provides a more holistic view of the video content available for a topic, and opens up new paths to discover more,” Google said.
For example, a search for Zion National Park, might display videos for related attraction, like Angels Landing or the Narrows..
An example GIF animation of Featured videos in the image search for Zion park:
Google Lens Support
Coming In a few weeks, users will be able to explore visual content using AI with Google Lens that will display relevant images with links to product pages.
“To carry out this, Lens’ AI technology analyzes images and detects objects of interest within them. If any of these objects are selected, Lens shows related images, ”
Users can dive deeper in an image by simply drawing on any part of the image using their finger.
A GIF animation below shows Lens’ in Image search:
Google also highlighted some of the improvements they have made to image search over the past year that include:
An overhauled algorithm for ranking Google image search results that give more importance to the authority of a web page with great images and content. “Fresh content now has more priority.”
Google says, the authority of a web page is now “a more important signal in the ranking.”
Another change that factors now in ranking images in search results is Google now prioritizes sites where the image is central to the page, as well as higher up on the page.
For more context around images, Google also added captions that display the title of the web page where the image is published.
Additionally, Google will also give for more guidance as it now suggests related search terms at the top of the page.
This new look Image Search is already available on mobile, Google says, it’s now coming to the desktop as well.
You can see the image above the fold that shows new look Google Image Search on a desktop.