Google launched a new local marketing campaign in Portland, Oregon, designed to promote “HotPot,” Google’s service that invites users to review local businesses and then feeds those reviews into Google Places.
“We’ll be working directly with some of Portland’s top businesses to educate them about Places for business and all its benefits. In addition, we’re providing business owners with special Google Places Business Kits, a multi-flavored sampler of marketing materials to help businesses get even more exposure, get them rated and reviewed online, and get more customers through their door,” said Google.
A central part of the kit is the bright red “Recommended on Google” window interactive sticker that has Near Field Communications (NFC) technology built right in, allowing people with cutting edge phones like the Nexus S to simply touch their phones to the sticker to find out more info about the business.
Also, launching 2nd “Hotpot Jackpot” competition to encourage Portlanders to start rating the places they know and share them with friends and family. Everyone over the age of 18 who lives within a 50-mile radius of Portland can participate, and the top five raters at the end of the competition will win dinner for 10 at any restaurant in Portland, courtesy of Google.