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Google Gives Gaming New Destination on YouTube, Launches ‘YouTube Giving’

YouTube, where more than 200 million people come to watch gaming videos and streams every single day today gets a new home for just gaming.

In addition to the new Gaming destination, the YouTube Gaming app will be retiring in March 2019.

Launched in 2015, the standalone app features Game Pages, Super Chat, Channel Memberships, Dark Theme. And even a new live streaming platform.

YouTube says, it’s taking off the app because all these features are now available on the main YouTube experience.

And, also due to the rising popularity of YouTube web, where people have watched “more than 50 billion hours of gaming content in the last 12 months alone.”

The new YouTube Gaming destination available to access at youtube.com/gaming.

Bbased on what they would like to watch, people visiting YouTube Gaming will now see personalized gaming content at the top of the page.

Also, users will be able to find the latest gaming videos along with top live games they have subscribed in one single destination.

That’s not all, dedicated shelves for live streams and trending videos are also there.

Even more, gaming videos are shown from all over YouTube, related to the favorite game, including popular videos, live streams, and other games from the same publisher or developer, as well.

And, a new section each week will showcase new gaming creators who are “On The Rise” and in Trending on the Gaming destination, says YouTube.

This is now rolling out in the U.S.. More countries will get this feature in the future.

Also, little over a month ago, Google announced a new YouTube Giving, a suite of features designed for creators and fans to give charity to over 1 million nonprofits on the platform.

These features include Fundraisers (beta), Community fundraisers (beta), Campaign matching (beta), and Super Chat for Good.

Fundraisers beta lets YouTube creators and qualifying US-registered 501(c)(3) nonprofits to embed a fundraising campaign right next to their videos and live streams. Fans can use the “Donate” button to make donations on YouTube.

During the beta period, YouTube will cover all transaction fees to make sure that 100% of donations go to the nonprofit.

It’s now available to a limited group of creators in the US and Canada.

Here is a screenshot showing Fundraisers beta:

YouTfube Giving Fundraisers beta

And, the second feature, “Community Fundraisers” also in beta is now available to a limited group of US creators and qualifying US-registered 501(c)(3) nonprofits.

As the name suggests, it allows multiple creators to co-host the same fundraiser.

The feature is designed in a way that the Community Fundraiser along with the collective amount of money will appear on all participating creators’ videos at the same time.

Next up, also beta, the Campaign matching allows creators who organize Fundraisers and Community Fundraisers to receive matching pledges to amplify their efforts.

This feature will display matching pledges from other creators or brands directly within the Fundraiser to maximize impact.

Lastly, Super Chat for Good, which enables creators to raise funds for qualifying US-registered 501(c)(3) nonprofits on live streams and Premiere videos launched, too.

“When an eligible creator enables Super Chat for Good, 100% of Super Chat for Good purchases will be automatically routed to a qualifying nonprofit chosen by the creator,” says YouTube.

In other related news, YouTube launched two updates to its YouTube Kids app, that include a highly requested parent-approved content is now available globally on Android, with iOS “coming soon.”

The feature can be enabled by going to the settings -> child’s profile -> and select “approved content only.”

Parents can then tap the “+” button to hand-pick any video and channel for their child in the app.

Additionally, parents can also enable search mode for a specific creator or video. But, their kids will not able to search for content.

YouTube Kids is also gearing up with a new experience targeted for 8-12-year-olds with more new content, that includes popular music and gaming videos.

Parents can choose between this “Older” version or “Younger” version, while setting up a new profile or updating an existing profile.

The “Younger” version being default experience features a wide choice of sing-alongs and age-appropriate learning videos.

Parents can switch between “Younger,”and “Older” and parent-approved content at any time.

This new experience is currently rolling out to parents in the U.S., with plans for a global expansion.

YouTube Kids Younger and Older versions Settings

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