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Sep262018

Google Feed Rebrands As ‘Google Discover’ Gets New Look and Features

Google Feed, designed to show relevant content even when the search is not taking place is grown to over 80 million people using it each month since its launch last year.

Today, at the 20th-anniversary event, Google announced a major update including a new name, a fresh look, and a new set of features.

‘Discover.’ is the new name that Google has given to Feed, which aims to make exploring fresh and interesting content easier than ever.

With Discover, users will see the content even before they begin looking for it.

Discover uses the same technology as Full Coverage in Google News to bring you different perspectives on the latest news.

Most notable new features/changes in the Discover, include:

Here is a new look Discover:

google discover.gif

Topic headers explain why a user sees a particular card and may help deep diving that topic.

Discover icons present next to each topic name in Search results let users tap to follow that topic.

Control icons in the bottom right corner of each card let users control how much content they want to see on a given topic by simply tapping on the control icon.

In the image below you can new control icon:

Google Discover with control icon and more content

In addition to the new look, Discover will also feature more types of content such as “evergreen content,” that has articles and videos new to a user, as well as more new videos and fresh visual content.

“For example, when you’re planning your next trip, Discover might show an article with the best places to eat or sights to see. Suddenly, a travel article published three months ago is timely for you. This can also be useful as you’re taking up a new hobby or going deeper with a long-time interest.”

The image above the fold shows evergreen content on Discover.

With the ‘Topic Layer’ in the Knowledge Graph, Discover can help users’ further develop interests in those topics. It also predicts the user’s ability on the topic.

Discover is now multilingual and shows content in more languages. Initially, the support for English and Spanish content is launched in the US. Google says it will soon expand to more languages and countries.

Until now, Feed has only existed in the Google app, but soon, it will be available on google.com on all mobile browsers.

Discover will be rolling out over the “next few weeks.”

 

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