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Google, Facebook prepare for political ad cash in midterm US elections

The US Supreme Court opened the financial floodgates for mid-term Congressional elections in November, Google and Facebook are expanding their political advertising sales teams for what they expect to be a big increase in online ad spending around issues and candidates in the run up to US November. The companies are also pushing campaigns to integrate their online and offline campaigns, allowing TV commercials to send the same messages as online ads and YouTube videos. “Google’s Ann Arbor, Mich., advertising sales office will handle most of the political campaigns, and it recently brought on Andrew Roos, a former campaign manager, to be an AdWords account executive of its election and issue advocacy advertising team. “We’re ready for online political ads to go more mainstream this year,” said Peter Greenberger, Google’s chief evangelist for the political sales team. Facebook recently created a two-person political ad team at its Palo Alto headquarters and plans to devote more staff as Election Day gets closer,” revealed The Hill.


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