Over the past two years, Google’s mobile search traffic has grown fivefold, as a result of the online audience shifts from desktop to mobile web. And this year alone Google mobile search query volumes have doubled in Latin America and South East Asia.
To help advertisers connect with users in fast developing mobile markets, Google extended WAP ad support on Google Search to 15 new countries (listed in the image below).
“While we’re working to drive mobile innovation in countries with a strong high-end device presence, we’ve also developed optimized ad formats for feature-phone-dominant markets. WAP-based mobile ads are an effective way to reach customers who’re located in regions with high feature phone usage. In addition, advertisers find WAP ads to be particularly useful in expanding the magnitude of their mobile campaigns and in delivering powerful mobile calls to action,” informs Google.
If you’d like to create a WAP mobile ad, please visit Help Center for instructions.