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Google Expects to Buy Over 40 Companies in 2001, Google Exec Said

Google has made more than 100 acquisitions in the past five years, including its blockbuster purchase of YouTube for $1.6 billion in 2006. Google’s major purchases in 2010 included ITA Software, a travel technology company for $700 million; and social gaming company Slide.com for $182 million.

But the search giant is not done shopping.

Google expects to continue its acquisition spree this year, according to comments by one of its corporate development execs.

At a panel discussion at the Global Technology Symposium in Silicon Valley, Google M&A representative Neeraj Arora said that the company expects to increase its acquisition pace from the 40 it made last year.

“If everything goes well,” said Arora, “we might do more than we did last year. I’m very close to the product leaders in the company, we want to do more.”

Arora says that Google’s product teams drive acquisitions, which are meant to fill specific gaps in product lines. M&A isn’t a corporate growth strategy in itself — unlike the case at Oracle in the earlier part of this decade, for instance.

He also said that YouTube has more than paid back the $1.6 billion acquisition price. When challenged by Yahoo’s Steven Mitzenmacher, he pointed to the company’s $2.5 billion in annual display revenue, and said that a sizable proportion of that is coming from YouTube.

Google has nearly $35 billion in cash, and has made more than 100 acquisitions in the last five years.


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