In Dec. 2010, last year, Google announced a “Nearby Shops” to help online shoppers in the U.S. and U.K. find products offline. This week, Google is launching this feature for online shoppers in France, Germany, Italy, Spain, the Netherlands, and Australia.
With “Nearby Stores”, when shoppers search for items on Product Search, they can use the “Nearby Shops” link to show merchants near them that may sell that item. “When a merchant stocks an item in their online store, we make an educated guess that they might also stock it offline – and recommend you “call for availability” to see if they have it in their store nearest you,” Google Commerce blog said.
Also, Google is launching a beta version of “Local Availability” in Japan, the U.K., France and Germany, together with some top retailers in those countries, including Yodobashi Camera, Argos, Debenhams, HMV, Boulanger, and Hornbach.
“With Local Availability, we work directly with the retailer to tell you what they have available in their stores, and at what price. Whether you’re shopping for a last-minute gift or simply don’t want to deal with shipping, you can quickly and easily find what you’re looking for,” Google stated.
So head to Google to start shopping locally – and if you’re a retailer with store locations in located in the launched countries, follow the instructions in the Help Center to make sure you’re included in our Nearby Stores feature.