Google has begun a program that would allow its advertisers to place print ads in over 50 daily newspapers via its Web site. A relatively small group of 100 or so advertisers would be able to bid on ads in several major dailies.
“The advertisers would be able to select from various ad sizes and which papers they would like to advertise in, along with the text and artwork they would like to use. However, the publishers themselves would retain final editorial control, Google notes.”
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