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Google ‘Dynamically Insert the Percent Sign’ and More to Ad Parameters

Google has released some enhancements to Ad parameters, which was released to version v2009 of the AdWords API, that allowed using of Ad parameters to insert dynamic numeric values into your text ads while retaining the ads’ historical performance information.

Here’s what’s new:

  • You can now dynamically insert the percent sign (%) for values that include percentage discounts such as “Mobile Phone Accessories Now 20% Off”
  • Added support for additional currency symbols and codes so you can include the currency symbol in the dynamic parameter to create ad text like “Flights to London Starting at €250”
  • You’re now able to use the forward slash character (/) for dynamic replacements with fraction discounts like “1/2 Off Our Entire Inventory Only This Weekend”
  • The plus (+) and minus (-) signs are now supported so you can advertise “NASDAQ +20 Points Today, Speak With a Broker Now.”


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