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Google “Don’t buy PageRank-passing links or randomly exchanging links” for link building on your site

A popular question on Google Webmaster Help Forum is in regard to best practices for organic link building. Different perspectives have been shared, and we would also like to explain our viewpoint on earning quality links. “If your site is rather new and still unknown, a good way marketing technique is to get involved in the community around your topic. A promising way to create value for your target group and earn great links is to think of issues or problems your users might encounter. Humor can be another way to gain both great links and get people to talk about your site. With Google Buzz and other social media services constantly growing, entertaining content is being shared now more than ever. Directory entries are often mentioned as another way to promote young sites in the Google index.”

“It’s important to clarify that any legitimate link building strategy is a long-term effort. There’re those who advocate for short-lived, often spammy methods, but these aren’t advisable if you care for your site’s reputation. Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time. If your site’s visibility in Google index is important to you it’s best to avoid them,” noted Google.


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