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Google Display Network (GDN) and DoubleClick Ad Planner: Tips to effectively planning your online display campaigns

In June, Google introduced Google Display Network (GDN), a new umbrella name for online display media offerings. Google started a series of posts, advising what you can do on the GDN. “We’ve been busy working to improve every step of your display campaigns: from media planning and developing creative, to choosing targeting, measuring results and optimizing your campaign.”

With millions of sites on the web, how do you find exactly the people who’ll respond to your message? “We introduced DoubleClick Ad Planner to help. It’s a free research and media planning tool to help identify web sites most likely to attract your audience. The insights provided by Ad Planner continue to get deeper and more robust,” stated Google.

You can stay on top of new enhancements in our Ad Planner release notes.


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