Ahead of the holiday shopping season, this week Google Ads have introduced another new ad format for retail and brands that enable advertisers to show shoppable images.
Shoppable image ads will appear on third-party publishing websites, in Google Image search as well as in Google Search.
For advertisers, this is an opportunity to bring their product to inspire undecided shoppers.
“Shoppable Images enable you to highlight your shopping ads on curated, published content from our publisher partners,” says Google.
Besides, publishers will also have benefits like offering shoppers a chance to make purchases seamlessly.
“For example, a shopper might visit her favorite blog like This Time Tomorrow, and see a selection of visually similar offers after clicking the tag icon in the image,” Google said.
Clicking the tag icon in a Shoppable Image ad on a Google’s publisher’s site will bring up a carousel of product listing ads with products similar to what is shown in the Shoppable Image ads pilot below:
Left: Shoppable Images publisher experience – Right: Image Search experience mock-up:
According to Google, one-third of holiday shoppers searches for images before going out to shop in a store. Therefore, to get in front of those people, Google Ads are making Shoppable Image ads available.
At first, Google Ads are rolling out Shoppable Image ads to a select number of publishers. And, will add more publishers over the course of next year.
Google says it also has plans to pilot this new ad format to Google Image Search.