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Google Data Studio Adds New Explorer, Data Blending Features

Google Data Studio, launches three new features enabling marketers to tell compelling data stories and helping them to make more better informed business decisions.

Using Data Studio marketers can easily turn their raw data into informative, easy-to-read and easy-to-share reports—leading you to insights that can help drive businesses forward.

Here’s a look at the three new additions launching today, include:

Data Sudio Explorer

This aims to help bring your data analysis together faster with just a single click — with “no coding required.” Since, Data Studio need one-click integration with BigQuery, the new Explorer will cut all the time-consuming work as it combine through large amounts of data to find the insights businesses need.

Google Data Studio Explorer

Data Blending : See your data in a single visualization

This feature allows enterprises who wants to analyze and visualize data from multiple sources, including Google ADs, Google Marketing Platform, or from other media providers accounts across their organization right in Data Studio with the least amount of work required.

Using Data Blending, you will soon able to also add additional fields that will allow create new calculations from the blended data.

Data Blending in Google Data Studio

Google Marketing Platform Report Gallery

Create comprehensive consolidated and informative reports using data from any of Google Marketing Platform’s products using a number of reporting templates that this new Google Marketing Platform Report Gallery offers. Just use report template and customize it to capture all you need in a few minutes.

“This new feature was designed to help businesses avoid inefficiencies that can come from collecting data, and lets them get actionable insights quickly to share with their teams,” wrote Google.

Google Marketing Platform Report Gallery in Data Studio

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