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Google Content Network enhancements

Google announced some key enhancements on the “Google content network” for a better experience for users and better value for advertisers and publishers. The new enhancements are the latest result of Google’s integration with DoubleClick that’ll be available in the coming months are the next step in our integration and in enabling standard industry functionality on the Google content network:

  • Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
  • Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
  • Improved Ads Quality: Brings performance improvements within the Google content network.
  • View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.

To enable these features, Google’ll be implementing a DoubleClick ad serving cookie on the content network. You can check, updated privacy policy and a new advertising-specific privacy policy that reflects Google’s integration with the DoubleClick ad serving cookie, and you can visit a section in our Privacy Center devoted to advertising and privacy.

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