Google Commerce Search today announced the launch of the Google Commerce Search Reseller Program, that will help technology providers to bring the unique capabilities of Google Commerce Search to their retail clients, revealed Google.
For those new, “Google Commerce Search was launched on Nov. 5, 2009, provides the search quality of Google to e-commerce websites with interactive user features such as Suggestions, Search As You Type and Product Recommendations. With Google Commerce Search, retailers are powering fast, interactive and relevant search and navigation for their customers. Simple integration with mobile and local search results allows shoppers to find products in physical stores nearby, helping retailers offer a great shopping experience from start to finish.”
In addition, to new GCSRP, Google also welcomes Branding Brand and Perficient as inaugural resellers, and, Perficient, a leading technology integrator specializing in e-commerce.
If you decide that building a mobile application is the best choice for you, it’s still important to build a powerful search experience that’ll help shoppers find exactly what they’re looking for and engage with your brand. In August, Westfield launched a mobile shopping app powered by Google Commerce Search for its 55 malls throughout the U.S. Alan Cohen, EVP, Management and Marketing for Westfield, told us “Whether the shopper is looking for a very specific product or general holiday gift items, the ability to search retailer products effortlessly is of real benefit.”
Get started now with Google Commerce Search to build a great mobile experience in time for this year’s shopping season with some tips based on relationships with merchant customers:
- “Every millisecond counts:Shoppers should be able to find the products without unnecessary clicks, typing or other steps.
- Engage your audience by combining the Search and mobile as the two together allows you to intrigue your potential customers for instant gratification.
- Get to the point: Make sure that products are easy to find–with minimal keystrokes, of course. Space is limited on those 3- or 4-inch screens, so make the most of it by providing relevant search results.
- Bridge the gap: According to a holiday retail user survey, 65% high-end device users used their device to find a business and made a purchase in person. In other words: mobile provides a great opportunity to drive foot traffic and bridge online and offline sales. You can delight shoppers by showing them when a product is also available in a store nearby–in-line with the search results,” explains Google.
In other Google tips for the upcoming festive season titled ‘Planning for Christmas 2011’ — Google pulled together some key market data, consumer insights, thought starters and creative stimulus across several Google properties including YouTube, Google+ and Google Images, to get you (if you haven’t already) to plan and finalise your marketing strategies and campaigns for this extremely busy period.
Here are the key take-outs from the report:
- “Q4 is going to be BIG, with online retail sales estimated at £9bn and e-retail predicted to grow 16% year-on-year
- The weather will play an important role in both online and offline sales with it’s influence affecting both store footfall and online delivery fulfillment
- Consumers will start their shopping earlier than ever before and will be on the hunt for deals and discounts to help ease the financial strain
- Different market sectors will have different search query patterns across the period depending on the goods being sold
- Mobile and tablet commerce will be key drivers of consumer festive spend as their consumer influence continues to increase
- Popular consumer searches will include travel, weather, recipes, store opening times, kids entertainment and video calling as consumer planning for the period is reflected in keyword search terms,” Google said.
You can view the full document here (PDF).