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Google Buys ‘Everything Is The Best’ Assets Including Plannr, Officially Confirmed

Google confirmed about their acquisition of “Outlook for hipsters” startup Plannr. And, today the search giant has acquired all assets of Ben Eidelson and Jason Prado run “Everything Is the Best LLC” — a Seattle based holding company which builds mobile clients, including Plannr and a couple of other mobile apps including ridepenguin, LoveTap and SheetIt.

Google spokesperson said in the email:

“We’re excited to welcome Ben and Jason to Google. They’ve built several innovative mobile apps, and we believe they can help us make a better and more useful mobile experience for our users.”

So as of today, Google is a (slightly) hipper and more mobile place. Having met at Stanford, Eidelson will be Product Manager and Prado will be Software Engineer of a new project they declined to mention at Google. And while the two wouldn’t disclose an acquisition price, I’m guessing it was around $6 million.


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