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Google Bring Machine Learning to In-feed Ads, Launches New Out-stream Formats on DoubleClick

AdSenses’ Native ads, a new family of ads best suited for sites with an editorial feed or a listing feed has now received the support of maching learning. Bringing the machine learning to In-feed ads will help publishers save time in helping them decide about what fonts, colors and styles works best to their sites.

How is how it works:

  • Create a new Native In-Feed ad and select “Let Google suggest a style.”
  • Enter the URL of a page with a feed you’d like to monetize. AdSense will scan your page to find the best placement.
  • Select which feed element you’d like your In-feed ad to match.
  • Your ad is automatically created – simply place the piece of code into your feed, and you’re done!

Additionally, you can also create your ads manually.

In other advertising related news, Googles’ DoubleClick has today launhced new out-stream ad formats to help advertisers engage their audiences in more places, and to let them capture growing video budgets across their non-video content on sites and apps.

The four new programmatic out-stream video formats in a beta on DoubleClick are now available for publishers to take advantage of, including:

In-Article and In-Feed Formats

With out-stream ads publishers can easily serve video ads across their content feeds and within articles programmatically. As, both these video ads seamlessly adopts user’s scrolling behavior on both web and apps. Moreover, they only start playing when 50% or more of the ad is in view. To engage with an ad, just tap to unmute the video.

Check the videos below to see In-Article and In-Feed video ads in action:

Native video ads bring the flexibility to create custom ad experiences be desiginig components like headline, description, logo, and video files, so they seamlessly integrate across sites and apps.

Here is an vidoe of Native Video ads:

Rewarded video ads help game developers in capitalizing on growing usage by creating non-intrusive, user-initiated ad experiences that offer users something of value like an extra life in a game in exchange for viewing a video ad.

This video shows Rewarded Video ads demo:

In addition closely with IAB Tech Lab Open Measurement Working Group, Google is working to ensure that all of its new video formats are easily measurable across all platforms and devices, including mobile apps.

To this end, the company is also working to integrate Open Measurement SDK into both its Mobile Ads and Interactive Mobile Ads SDKs. Once implemented, “mobile app publishers and game developers will be able to power any vendor’s measurement tools,” says Google. Which in turn will reduce development time and streamline deal negotiations with advertisers.

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