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Google Begin Auto-Verification Of Google Analytics Property In Search Console

Google has announced it will now verify your “same” websites again in the new Search Console if you already have that property verified in the Google Analytics account.

Google seems to be making the site verification easier with this new “auto-verification” in the Search Console. Because with this update users could have a verified property both in Analytics and Search Console without needing a manual verification request for the same property again.

This means users will have a verified property in Google Search Console without even logging into their account.

“if you’re a verified owner of a Google Analytics property, we’ll now automatically verify you for that same website in Search Console,” Google stated.

That’s a good thing, a verified website in Search Console is important because Google sends out useful information about the site’s performance through Search Console, such as messages about indexing errors.

“Verifying websites in Search Console can be useful for site owners, giving you access to information about how your site is performing in Google Search,” Google said. “You can also get notified of issues, such as accidental blocking of Googlebot or getting hacked.”

To be eligible for this new “auto-verification,” a user still needs a verified Search Console account and should have deleted the property in Search Console for which it needs to be verified. Google said, “If you don’t want to be verified for Search Console, simply delete the property in Search Console.”

Google explaining the importance of Search Console said, “Search Console is a free tool that provides website owners with information which can be critical to performance in Google Search.” Even if a site owner does not access Search Console dashboard to view reports, they will still get messages and notifications of issues in through emails in their inboxes.

These compiled reports focus on the website’s performance in Google Search, include information about search queries, website ranking, and the number of clicks and impressions that the site is getting.

While, the messages, includes information about a site’s indexing, status of various implemented features on the website, as well as reports and notifications of critical issues, explained Google.

Auto-verification will be rolling out over the next few months.

In other Analytics news, a new course dubbed “Analytics Academy: Google Analytics for Power Users” will teach users the advanced Analytics techniques to improve website content, optimize your checkout flow, and focus your marketing strategy.

This course will cover following:

  • Analyze is converting and non-converting audiences
  • Determine the traffic sources that drive the most value
  • Customize channels for increased actionability
  • Identify top performing content on your site
  • Improve eCommerce performance

Google Analytics for Power Users need a sign up to get started here.

Update 08/28: Google is removing query data from the Google Search Console report chart totals that they identify as “anonymous queries” when a user applies a query filter to the report.

Google explains it’s removing these types of queries, to “protect user privacy, Search Analytics doesn’t show all data.” For example, “we might not track some queries that are made a very small number of times or those that contain personal or sensitive information.”

Here is what Google support page reads, “Chart totals no longer include anonymous* (rare) queries when you apply a query filter. Previously, the chart totals included all anonymous queries when a “Queries not containing:” filter was applied. Because of this, you might see a drop in clicks and impressions when adding a filter that excludes specific queries. We believe that omitting anonymous queries from all query-filtered results is more consistent.”

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