Google has become the number one search engine in the Czech Republic, according to Toplist, a web measurement service, Google’s aggregate share inside the Czech Republic was 47.2% between Jan’4 and Jan’12,2011. That’s a combination of searches done on Google.cz, Google.sk, and other Google engines used inside the country. It beats the aggregate share of Seznam.cz and two other Seznam sites, which had 45.5% share during the same week.
According to Czech reports, Google was far behind Seznam at the beginning of 2010 — about 20% behind. So what changed?
TV advertising, apparently.
In August, Google Czech Republic launched a major TV ad campaign with a commercial spot that should look familiar. It looks like a Czech version of the “Parisian Love” ad that Google ran during the Super Bowl earlier last year.