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Google Assistant to Compete Apple’s Siri Possibly by Fourth Quarter of 2012 – Google Hints at Something Called ‘Google Play?’

Google is cooking up a rival to Apple iPhone 4S’s Siri digital assistant — the project, which was reportedly under development of Google’s secretive X Lab and was codenamed “Majel” – is no longer under the wings of Google X. The project now has a new mentor and a new name as well. Now under the Android development team, the project is called as “Google Assistant.”

The aim is not merely to duplicate what Siri can do for Google, but to go beyond Siri in may ways, both in terms of ability, and how developers can use the technology too, most importantly in that the search company will retain complete control of all the layers involved.

Development of Assistant is reportedly happening in three phases:

  1. “Get the world’s knowledge into a format a computer can understand.
  2. Create a personalization layer — Experiments like Google +1 and Google+ are Google’s way of gathering data on precisely how people interact with content.
  3. Build a mobile, voice-centered “Do engine” (‘Assistant’) that’s less about returning search results and more about accomplishing real-life goals,” TechCrucnh reports

Google also plans to go further than Apple, by opening up Assistant (to some degree at least) to the developer community, so that the technology can be integrated into third-party products.

Google is said to be focusing heavily on Assistant development, and is believed to be planning a launch before the end of the year.

According to one source, Google higher-ups plan on unveiling the ‘Assistant’ product by the fourth quarter of 2012, though they themselves are uncertain.

In other Google news, this past week, Google apparently went on domain names shopping spree, indicating a new product called “Google Play”:

First, spotted by Fusible, here is a list of domains registered by Google through MarkMonitor:

  • appsonplay.com
  • booksonplay.com
  • gamesonplay.com
  • googleplayapps.com
  • googleplaybooks.com
  • googleplaydownloads.com
  • googleplaygames.com
  • googleplaymagazines.com
  • googleplaymovies.com
  • googleplaymusic.com
  • googleplaynewspapers.com
  • googleplaynewsstand.com
  • googleplaytv.com
  • googleplayvideos.com
  • magazinesonplay.com
  • moviesonplay.com
  • newspapersonplay.com
  • tvonplay.com

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