Search engine and internet giant Google has announced a new kind of video advertising format for YouTube, to begin next year.
Google acquired the video sharing website last year for $1.65 billion, predicting that video would be the next big thing in internet advertising.
Now Google’s Patrick Walker has revealed that the company is working with content providers to produce 30-second advertisements that will run before content is viewed on YouTube, VNUnet reports.
The revenue produced would then be shared between YouTube and the broadcaster. This will see “real money coming in” from video advertising, he said.
It is unclear how YouTube’s users will react to adverts before the clips, but the announcement signifies the immense popularity of internet advertising and comes soon after Google’s acquisition of online advertising firm DoubleClick for $3.1 billion.
DoubleClick will give Google a massive presence in the display ad market, traditionally dominated by rival Yahoo.
Display ads allow users to click through to corporate websites in order to make online purchases. The more links there are to a certain site, the more prominence it gains on search engines such as Google.
As the BBC points out, “essentially, the web is a collection of pages, all linking to each other One of the most important factors in deciding how relevant particular sites are is to count how many other sites link to it”.
Businesses wanting to claim their own online market share by boosting search rankings can use link building.
Google, Video, Online video, YouTube, Advertising, Video Advertising, DoubleClick, Announcement