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Google and Yelp in acquisition talks

Google is in acquisition talks with Yelp, the review site for local businesses. Companies have discussed a price and are negotiating details, but have not yet signed an agreement. Both Google and Yelp declined to comment. People with knowledge of the deal would not disclose acquisition price, but one said that it was more than $500 million. New York Times notes, “The deal between Google and Yelp could still unravel, one person said, particularly if another acquirer comes forward now that details have leaked.” In that context, Microsoft may not be comfortable letting Yelp go without a fight. Even at a higher price, a Yelp deal would make only a small dent in Microsoft’s more than $36 billion in cash and short-term investments. “Yelp makes money selling sponsorships for $300 to $1,000 a month, their ads appear on top of search results and on the profile pages of competitors, and businesses can post slide shows of photographs and prevent competitors from advertising on their page.”

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