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Google and Facebook Top Referral Traffic Source for Videos Sites

Google is still the king of the search traffic. But the second largest source of traffic isn’t Yahoo!, Bing, or other search engine. It’s Facebook now.

According to a report on Online Video & The Media Industry by Tubemogul and Brightcove, Facebook passed Yahoo! in the Q3 to become the No. 2 source of traffic to online videos at media sites. In Q3, Facebook accounted 9.6% share of online video traffic. Google has 50% of the referring traffic coming from search.

Here’s the full report:


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