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Google Analytics Site Search

The Google Analytics blog has released Site Search, one among the several new features. You can now login to your Google Analytics account to start enabling the new Site Search feature for a site of yours.

With Site Search, you can now see how people search your site once they are already on it. This is a goldmine of information because every time visitors search, they literally tell you in their own words what they are looking for. You’ll not only see their initial searches, but how they attempted to refine searches when they didn’t find what they were looking for. You’ll see which pages they searched from and where they ended up. And you’ll see how site search correlates with conversion andecommerce activity. As we beta tested this feature, we became even more convinced of the value of having a search box on a site.

The Site Search reports appear within the Content section. You’ll need to enable Site Search to see the reports in the navigation. Here’s how:

  1. First you need to make sure you have some kind of search engine for your site, ; e.g. in this blog, there’s a search box to the right side under the header on the sidebar, utilized by the Google Custom Search Engine. If you don’t have a search box on your site yet, you might consider using the new  CSE (both free and paid versions are available). If you already have a site search solution, it is highly likely that our new Site Search reports will already work with it (including Google’s GSA and Mini products). You must have the Google Analytics tracker script available in your pages.)
  2. Go to Google Analytics
  3. Next to your site, click Edit
  4. On your site’s profile, again click Edit (in the top right)
  5. Scroll down on the settings page and check the “Do Track Site Search” box
  6. In the Query Parameter input box, enter e.g. “q” (no quotes) when your query parameter is q, as in http://example.com/search.php?q=hello+world
  7. Hit the Save Changes button
  8. Repeat for all of your sites

Google Analytics, Search, Internet Search, Site Search, Search Engine, CSE, New Features, Featured News, Google

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