In 2009, Google debuted the first iteration of Google Analytics “Intelligence reports.” Since then, “they’ve been enhancing these reports with more insightful information such as explanations, SMS alerts and improved alert quality,” Google said.
In the past month, Google released a few enhancements to these reports:
First, there’s a new overview report that surface significant events for a given date range in a sortable table. With this flexible table overview, users can perform full-text search, event sort, as well as drilling into details of each event. For example, clicking “Details” for row 2 above,
In this detail view, users can explore the event further, add an annotation, or drill in by clicking “Go to Report,” which allows users to jump to a full report related to the dimension of interest.
Additional improvements include the ability to create and edit custom alerts without leaving the Intelligence reports:
Finally, Google also made improvements to the quality of automatic alerts by filtering similar alerts and more comprehensive measurements of importance.
[Source: Google Analytics blog]