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Google Analytics API ‘Advanced Segments, Custom Variables, Goal 5-20 and Configuration Data” features

Google announced new powerful and flexible features to the Google Analytics Data Export API including:

  • With Support for Advanced Segments, you can look beyond the totals and into the nuances of the data for your site. Two new ways to use advanced segments through API: Create them on the fly by specifying their expression directly through an API query; Use advanced segments created in the Google Analytics web interface through the API.
  • Goal 5-20 and Configuration Data: So now, you can access 48 new metrics around goal performance. Also added all goal configuration data, including name, type, and step names for each profile.
  • Custom variables are powerful new ways to describe visitors, visits and pages within Google Analytics. Added 10 new dimensions to access custom variable data. In addition, every custom variable that you’ve used is now available through the Account Feed.
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