Google Analytics added 7 new features: • Analytics Intelligence with Custom Alerts monitors your site’s data patterns on a daily, weekly and monthly periods, and lets you create custom alerts for monitoring site dimensions and metrics. • Expanded Goals and New Engagement Goals lets you track site conversions per up to 20 goals. Also measures user engagement and branding success through Time on Site and Pages per Visit. • Expanded Mobile Reporting lets you track your mobile websites performance through your iPhone or Android phones, and non-Java-Script enabled phones as well. • Unique Visitors tracks how many actual visitors with unique cookies got into your sites • Advanced Analysis find deeper meaning into your Analytics data with pivoting, secondary dimensions and advanced table filtering features. • Share Advanced Segments and Custom Report Templates allows you to share URL link for Advanced Segment and Custom Report to any Analytics user. This’ll import pre-formatted template into person’s account. • Multiple Custom Variables lets you customize Analytics for collecting unique site usage data. Also lets you define and track visitors based on various attributes – visitor, session and page-level.
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