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Google Analytics 101 – Part 1

Google Analytics is a free, hosted web analytics service that provides useful data for website and marketing optimization. Site owners and marketers can make better informed decisions about their sites and campaigns by using metrics from Google Analytics reports. Google Analytics works by collecting information about your site traffic and advertising campaigns, combining this with e-commerce and conversion information to provide insight into the performance of your marketing efforts and site content.

More info:AdWords Blog

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