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Google allows ‘Interest Based Advertising’ to target feeds

Google now allows advertisers to more easily create campaigns that span all media platform types on the Google Content Network, including sites, feeds, and mobile. In addition to being able to target feeds with Placement Targeting and Contextual Targeting, now advertisers will be able to target feed users using Interest Based Advertising across both sites and feeds. By making it easier for advertisers to buy ads in your feeds, and by supporting the exact same features and ad formats that are accepted on websites, the competition for your ad space should increase to help ensure that you’re maximizing your earnings potential, announced Google AdSense for Feeds blog.

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