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Google Allows Businesses Create Carousel of Recent Offers

Google has introduced a new way for businesses to promote discounts and deals through a new feature called Offers to Business Profiles.

With this enhancement a new layout on business profiles now features a dedicated space where business owners can show their recent offers.

That said, promotions will now show up more prominently when a search is made to help users quickly discover currently running a promotion on business profiles.

Offers will surface when a user makes a search on mobile or desktop web.

Here is how the new offers’ carousel looks:

Google My Business Offers Carousel

Businesses can easily control how offers appear on their business profile using Google My Business app.

When creating a post in the Google My Business App, a new option let categorize it as an offer.

Once a post is categorized as an offer, businesses can customize different parameter according to their specific needs.

These parameters include:

  • Photo
  • Title of the promotion
  • Start and end dates
  • Description
  • Coupon code
  • a Website link,
  • …or any terms and conditions.

Business owners can show up to 10 unique offers as a list of choices, which will be displayed inside a carousel.

Offers can be created on the web or using Google My Business app on mobile.

Here is a GIF animation of offers post:

Google My Business Offers Post

“With this update, we want to make it easier for people to make decisions about where they want to go and simpler for businesses to attract customers,” Google wrote.

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