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Google ‘All Companies Make “build vs. buy” Decisions” Responds to Washington Post’s “Time to loosen Google’s grip”

Google responded to a Washington Post columnist Steve Pearlstein article about Google’s acquisitions and antitrust law:

“[…]Where I have a problem, however, is in allowing Google to buy its way into new markets and new technologies, particularly when the firms being bought already have a dominant position in their respective market niches.

That was certainly the case with the company’s recent acquisitions of You Tube, DoubleClick and AdMob. It is the case with Google’s proposed $700 million acquisition of ITA Software[…]”

Google writes: “All companies make “build vs. buy” decisions. Pearlstein writes that he has no problem with Google growing naturally, but that we shouldn’t be allowed to make acquisitions in new spaces. This isn’t how we — or most companies — approach these decisions. Sometimes it’s possible to develop a new product in-house; other times a company decides it can bring a new product to market faster by acquiring another company. Microsoft acquired Powerset in 2008 and then incorporated its search technology into Bing. Amazon acquired Zappos in 2009 instead of developing its own shoe-selling site. The Hart-Scott-Rodino legal process ensures that acquisitions like these aren’t implemented if they threaten competition or consumers, and the process works well.”

More Info: Acquisitions and antitrust

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