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Google Affiliate Network Pushes New Faster Orders Tab; Signs DAA’s Self-Regulatory Program for Online Behavioral Advertising

Google Affiliate Network (GAN)The new Google Affiliate Network interface just received a brand new Orders tab for both advertisers and publishers.

“First, we’ve made the Orders tab fast. Whether you’re looking up 10 orders or 10,000 orders, you’ll see query results load in about the same amount of time. Second, we now display locked orders (e.g. those that have been paid out) in the tab, rather than just open orders. Keep in mind though that those locked orders can’t be edited,” informs Google.

Advertiser-facing changes:
To make it easier to handle bulk operations, Google enabled inline order editing right from the Orders tab. “No need to click through to another page — you can simply edit the order inline. Once an order is updated, publisher and network fees are updated, too,” explains Google.

Also, it’s now easier to cancel orders in bulk. When you search for multiple orders, just select the orders you want to cancel and cancel them all at once.

Publisher-facing changes:
The key publisher feature added today is the ability to directly edit the Member ID field for an order inline. “If you’re a publisher whose workflow involves verifying or editing the Member ID field, this process will now be much easier,” added Google.

Also, in April 2012, Google will be making following two changes to the allowed_vendor_type field of the Ad Exchange real-time bidding protocol:

  1. Removal of No Declaration Required vendors: “In the bid request, the allowed_vendor_type field will only contain vendors from category 2, Declaration Required; you’ll no longer see any bid requests with vendors from category 1. Accordingly, your bid responses should only contain vendors from category 2 (though your response will not be rejected if it contains a category 1 vendor),” informs Google. vendors.txt file is updated to include only the vendors that need to be declared.
  2. Removal of allowed_vendor_type for GDN requests: Because every GDN site has the same set of allowed vendors, “we’ll no longer include allowed vendors in bid requests for GDN sites (denoted by seller_network: “GCN”, soon to be updated to “GDN”),” Google informed. Adding, however, “if the vendor you’re using falls into the Declaration Required bucket, you must still include it in your bid response.” gdn-vendors.txt file lists these vendors – “those that’re allowed on the GDN, and won’t appear in bid requests, but still require declaration.”

google signs digital advertising alliances (daa) self-regulatory program for online behavioral advertisingGoogle just signed industry-wide agreement put together by the White House, the Federal Trade Commission and the Digital Advertising Alliance (DAA), which represents over 90 percent of all online advertising in the U.S — to create a simpler, more unified approach to privacy on the web.

Under this agreement, “users will be able to exercise choice under the DAA Principles by setting what has been called a “Do Not Track” header straight from their browser. The DAA Principles, and therefore the header, cover some aspects of tailored advertising. But, for example, if users have requested personalization (such as by signing up for particular services) or visit websites that use “first party” cookies to personalize the overall experience (for example a news website recommending articles to its readers, or a video site remembering your volume preferences), then browsers will not break that experience,” informs Google.

You can read the full details on the Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising page.

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